How we help

Putting your members at the heart of everything you do

Atlas Membership understands that every membership organisation has room for growth. Identifying the right levers to pull - and when - is key to unlocking opportunities that improve member volume and recurring revenues.

​Successful recurring revenue models are grounded in universal principles that place the member at their core. Drawing on our extensive experience in media and wider subscription markets, we provide actionable insights to help you maximise results by prioritising the member at every stage of their journey.

“At Atlas Membership we believe that successful membership growth is built on the members relationship and delivering them real value”

Our areas of expertise

Strategy & Targets 

  • Align teams with clear strategic direction—defining purpose, actionable plans, and measurable goals. 

  • Set multi-year financial targets driven by member data and insights. 

  • Build robust models and KPI frameworks to guide investment and track audience engagement, lifecycle success and financial performance. 

 Pricing & Offers 

  • Optimise pricing strategies to maximise revenue, retention, and member growth. 

  • Tailor offers with precise timing, presentation, and testing for maximum impact. 

Customers & Audiences 

  • Unlock growth with market sizing, audience insights, and compelling Customer Value Propositions.

  • Engage paid, known, and unknown audiences by leveraging usage patterns, channels, and behaviours. 

Activations & Marketing 

  • Enhance customer journeys with lifecycle mapping and data-driven marketing strategies. 

  • Convert audiences into paying members using first-party data best practices. 

  • Drive growth through multi-channel marketing effectiveness and targeted engagement to reduce churn and boost Lifetime Value. 

How we work with you

We pride ourselves on a collaborative approach, partnering closely with your team to deliver impactful strategies. Using our proven Understand, Unlock, Grow framework, we first uncover insights, then unlock opportunities and finally implement tailored solutions for sustainable growth. Together we ensure meaningful, measurable results that align with your goals.

We tackle a wide range of membership challenges, from solving immediate issues to delivering long-term strategic plans. Our projects are tailored for each client to drive measurable growth and engagement.

  • Targeted Solutions: Address specific challenges like low acquisition, high churn rates or poor engagement.

  • Strategic Initiatives: Develop comprehensive plans for 3-year growth, investment modelling, audience development and lifecycle marketing.

Get in touch today

Whether you’ve got a specific challenge with your current membership base or you are looking for ways to grow recurring revenues, let us help.

Get in touch today to discover how we can help optimise your membership volume and reveue.

Schedule a call or fill in the form and we will get straight back to you.