Our people
Experience that counts
All our people have one thing in common: they are passionate about recurring revenue models.
With hands on responsibility for hundreds of brands in the media and wider subscription markets, our team’s advice is always rooted in actionable, practical and profitable real world experience.
Atlas Membership brings many decades worth of combined learnings and expertise to every client project it works on. It is led by Steve Price, who combines his subscription skills with extensive charity trustee experience.
Our expertise
Atlas Membership is a team of highly experienced recurring revenue practitioners, with an extended network of partners expert in all parts of a successful membership model, from pricing and financial forecasting through to customer research and go-to-market strategies.
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Steve Price: Membership Partner
Steve has worked in recurring revenues for 35 years across 250+ brands. Specialising in acquisition, engagement and retention, he is passionate about putting the customer at the heart of everything.
Steve delivers training internationally.
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Kerin O'Connor: Founder
Kerin is a seasoned executive with a strong background in recurring revenue-based businesses.
His leadership roles highlight his strategic skills in product development and digital marketing. Kerin is the CEO of Atlas.
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Lucy Davis: Growth Partner
Lucy is an expert in subscriber acquisition and full funnel marketing strategy, utilising audience insights to build highly effective brand and performance marketing strategies.
She has held senior leadership roles both client and agency side.
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Abi Spooner: Strategy Partner
Abi has extensive experience in subscriptions and memberships, offering strategic direction, forecasting and data-driven insights.
She specialises in the application of Lifetime Value, focusing on acquisition, retention and planning. A skilled trainer, Abi delivers Google-sponsored programmes internationally.
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Dave Scott: Data Advisor
Dave is a forecasting and customer data specialist for recurring revenue businesses.
He is equally at home with detailed churn analysis as he is with building highly accurate forecast models.
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Amanda Wigginton: Insight Advisor
Amanda is an insight and strategy expert and advises brands across several recurring revenue focused markets.
She specialises in using customer understanding and data to drive strategy and revenue growth across marketing, content and product development.
